Marketing options available

Ad Words is the latest and effective search‐marketing tool. More and smaller to medium sized businesses are seeing great results with online advertising. When you advertise with Google, ads for your business show up next to the natural search results. In this way, Google Ad Words connect you with potential customers 'precisely' when hey are looking for the products and services you offer. We work to ensure that your ads are tied to the keywords used by your potential customers.

Ads on Websites

The most popular form of advertising on the Internet's World Wide Web is currently banner advertising. A banne (graphic image) and link are displayed on a high traffic web site, in which the people visiting that site (the audience) see when the page loads. This banner commonly advertises a product, service, or just another web site. It can also be used to show someone's point of view on a certain topic (for example, a presidential election). There are two major types of banners, static banners and dynamically‐rotated banners. Static Banners do not change, they stay the same to every user, every page load. Dynamically‐Rotated Banners can change for each user.

Benefits of Ads on Websites

• Instant online presence.
• Very effective tool in online branding.
• Direct connect with students through leading educational portals.
• Full control over your image ad appearance.
• Helps to notify buyers of your product or services

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business a mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.

Benefits

• Sending email is much cheaper than most other forms of communication
• Email lets you deliver your message to the people
• Mass Targeting; distribute information to a wide range of specific, potential customers.

Is a methodology which makes you realize that having a website alone is not enough, it proves that you probably will miss the boat if not found on the top of the search engines and directories Try to key‐in a key phrase to find your own website, can you find it in the first 3 page (top 30) results of search engines? Probably not! Hence, that's no problem at least you know now why you need SEM for your website!

Search Engine Optimization (SEO) is the use of search engines to draw traffic to a web site. It is the technique of attaining a higher ranking in search engines and directories via changes to a site to make it more search engine compatible .

Benefits

• Increased traffic and conversion rates
• Reduction in costs, you don’t have to pay every time someone clicks on your links
• Increased brand awareness
• Increased client satisfaction.
• Can transform your website from an expense to an asset.
• Complements traditional marketing campaigns
• Delivers targeted, qualified visitors resulting in better conversion rates.

Social media marketing is a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube. In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property (e.g. the vast majority of video on YouTube is published by non‐YouTube employees).

Some Facts

• Social networks works on the principle of honesty and people are looking for advices from other people on the network.
• Word of mouth is the specialty of Social Networks.
• People are looking for authentic advices not the fake one from company’s representative/promoters.
• Influential profile can lead to the better and quick viral effect

With almost 300 million mobile phone subscribers in India, mobile channel has now become an integral part of marketing and communication strategy. Mobile offers significant opportunities for direct interaction with customers. It has several applications for leads generation, promotions, brand building, and gaining consumer insights. It is the only personal channel enabling spontaneous, direct, interactive and/or targeted communications,

any time, any place. Mobile is the only marketing medium that creates a personal channel enabling spontaneous, direct, interactive and/or targeted communications, any time, any place. The following are the benefits for using Mobile as a channel for communication.

Mass Targeting SMS

• The audience would be highly relevant aspirants and/or working professional chosen according to the profile of the college.
• We propose that we should send 3 SMS pushes spread across the month (1 for awareness, 1 for reminder and 1 for reinforcement).
• For lead generation activity, a short code would be created for the same.